Local Moncton Web

Local Moncton Web is a community issues commentary by web writer David Jonah. Ideas and issues are discussed with links to local web sites or local content that may be of interest to anyone trying to understand the potential impact of the Internet on their business, their organization, and their community life. Your comments and responses are welcome.


Thursday, August 25, 2005

Moncton on the Web

There is great interest in the rolling Stones concert in Moncton and the web tracking of keyword searches shows that. The term Rolling stones Moncton has gone from 40 per day in July to nearly a 100 searches per day in August of 2005.

Here are the current searches going on on a per day basis and for Yahoo for the month of July 2005 , which are further below.

Searches per day from a collection of secondary database. To include the total Google search multiply the findings and totals by 1.6 and you will have roughly a Google total traffic score.

Searches done in July 2005
Count
Search Term
7778
moncton
2145
moncton hotel
2054
moncton new brunswick
1473
moncton nb
1416
moncton airport
1258
magic mountain moncton
927
moncton times and transcript
911
moncton weather
909
city of moncton
829
moncton coliseum
786
moncton spca
784
crystal palace moncton
770
universite de moncton
543
map of moncton
509
moncton news
462
moncton rolling stone
450
moncton wild cat
450
chateau moncton
427
university of moncton
386
nbcc moncton
363
real estate moncton
327
moncton canada
325
moncton tourism
313
moncton newspaper
311
flight to moncton
299
moncton times
292
université de moncton
283
moncton zoo
266
moncton hospital
265
moncton apartment
264
magnetic hill moncton
262
moncton motel
245
hotel moncton new brunswick
238
moncton accommodation
236
hotel in moncton
230
moncton international airport
230
concert moncton rolling stone
225
camping moncton
222
moncton jobs
215
best western moncton
200
jobs in moncton
199
holiday inn express moncton
196
royal lepage moncton
190
moncton new brunswick canada
183
moncton campground
182
radio moncton
181
moncton mets
180
moncton car show
175
moncton movie
173
moncton car rental
173
moncton high school
172
moncton bed and breakfast
166
map of moncton new brunswick
164
magic mountain moncton nb
161
moncton nb hotel
158
moncton canada hotel
156
comfort inn moncton
155
ymca moncton
153
moncton restaurant
152
hotel in moncton new brunswick
150
magic mountain moncton new brunswick
150
holiday inn moncton
145
moncton nb news
142
crystal palace moncton nb
142
howard johnson moncton
142
moncton shopping
137
moncton flight college
137
keddys inn moncton
136
codiac transit moncton
136
moncton honda
136
hotel in moncton n.b
135
accommodation moncton new brunswick
133
in moncton rolling stone
131
moncton escort
131
exit realty moncton
130
map of moncton nb
128
magic mountain in moncton
127
empire theater moncton
125
greater moncton airport
125
go moncton
124
moncton local
124
moncton transcript
121
moncton city hospital
112
moncton baseball
112
capitol theater moncton
111
apartment in moncton
110
golf moncton
108
moncton nb weather
103
moncton golf and country club
103
remax moncton
100
job bank moncton
97
moncton wild cat unofficial
97
mls moncton
97
moncton single
96
real estate moncton nb
95
moncton chrysler superstore
93
moncton site spaces.msn.com
92
coastal inn moncton
91
moncton weather forecast
91
moncton radio station

Sources of information is Overture and Wordtracker courtesy of digital point web services, of which D Jonah is a subscriber.

Friday, August 12, 2005

Study: Blogs Are Read, Influencing Choices

Blog readers young and well off.

A new web usage research study suggests advertisers may ignore Web logs at their own peril.

To see our growing list of bloggers on local New Brunswick topics, click here. Local Persectives from Localintheknow.com

ComScore Media Metrix researched readership among its study panel of consumers and reported 1 out of 6 Americans read a blog in the first quarter of the year.

Other key findings:
  • " 50 million U.S. Internet users visited blog sites.
  • " Of the 400 biggest blogs, blogs focused on news and politics were most popular; followed by "hipster" and lifestyle blogs, tech blogs, and blogs authored by women.
  • " Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and access the Web via high-speed connection.
  • " Blog readers visit nearly twice as many Web pages as the average Internet user and they are much more likely to shop online. ("Yes, indeed, this proves that blog readers have no lives," commented Jeff Jarvis at BuzzMachine.com.)

The study was commissioned by Six Apart Inc., the blog software company, and Gawker Media.

Jason Calacanis, whose Weblogs Inc. competes with Gawker for advertising, is incensed his network of blogs was not included in the research project.

ComScore's audience estimates are inaccurate he claims and, on his own blog, hints at a bias in the reporting in favor of a sponsor. He is asking that the research firm release the raw data of the report. At deadline, ComScore had no response.

What Calacanis, and other critics of the report do not dispute is its conclusion there's a whole lot of blog reading going on.

ComScore found their readers have higher household incomes than most Internet users, and are younger than most surfers.

"The vast majority of advertisers have been waiting for data," Gawker's founder wrote at Nickdenton.org. "There's only one measurement that matters to media buyers and agencies," he explained. "Youth, with wealth, to advertisers, is a rare and desirable combination," Denton said.

ComScore said the five most popular Web logs in the first quarter of the year, and their audiences were: FreeRepublic.com (3.6 million unique visitors), Drudgereport.com (2.266 million), Fleshbot.com (1.186 million), Gawker.com (1.136 million), and Fark.com (1.125 million).

ComScore pointed out that many blogs have relatively large audiences that visit infrequently.

For instance the average FreeRepublic.com reader logged on just 1.6 times during the quarter.

Other blogs, such as DailyKos and TalkingPointsMemo are read by a smaller audience but are visited much more often. Politics/News sites account for 43 percent of blog readers, ComScore reported, followed by "Hipster" (17%), Tech (15%),Women (8%), Media (8%), Personal (6%), and Business (3%).

In Denton's analysis, he noted that sites with "reader engagement" have a higher frequency of visits and faster growth rates. He conceded his company's tech/gadget blog was quickly overtaken by WeblogsInc.'s competitor, which allows reader feedback.

"I might have to rethink my rather snobby aversion to comments," he wrote.The report was co-authored by ComScore Networks analyst Graham Mudd and DoubleClick Inc.'s (DCLK) director of research, Rick Bruner.

Thursday, August 11, 2005

Telegraph Journal Gets the Rest of the Story

There is nothing that beats a reporter for a nose for the news and the links in a story to place it in context of what has gone on before.

CanJet expands NB service: Moncton airport lands non-stop winter service to Florida

Khalid MalikTelegraph-Journal
August 11 Edition- Canada East Newspaper Portal


It is clear Michael Walley did not let his dissension with the Moncton Airport Authority stand in the way of his professionalism.

Mr. Walley, director of development and community relations for the Sarasota-Bradenton Airport, was instrumental in establishing the new weekly non-stop service between Moncton and Sarasota- Bradenton, Fla., by CanJet.

The service was announced Wednesday and begins in February.

Mr. Walley was formerly business development manager for Moncton Airport and had to be compensated when in June 2002 the authority refused to renew his multi-year contract.
After he left Moncton airport he worked briefly for CanJet as well.


Mr. Walley did not want to talk about his previous relationship with the Moncton Airport Authority Wednesday, but said he played "a significant role" in influencing CanJet, to fly to Sarasota.

"I know the market. We wanted the Maritime market. We pitched New Brunswick and Atlantic Canada to CanJet, but did not specify airport. We just presented data and support for service, . . . It is airline's decision," he said.

"We just told them what opportunities were available.' Just last month, Saint John Airport Authority John Buchanan said he expected CanJet to announce winter season service out of the Saint John to a southern U.S. destination such as Florida. In fact, Mr. Buchanan suggested such a venture was "not a matter of if but when." Mr. Buchanan was not available for comment Wednesday.

Mr. Walley said CanJet already has domestic flights from Moncton and cited that factor in deciding to fly from Moncton for the Sarasota- Bradenton service.

He said his job is to find out how the passengers can be better served at the airport he works for.
Wayne Morrison, director, sales and community relations for CanJet, said Mr. Walley "encouraged us to start the service He was very much a driving force in urging us to take on the Moncton service." He said the airline has dealt with Mr. Walley on a regular basis.


"We have an ongoing relationship with him. At the end of the day he has a very sharp business mind and he encouraged us to start the service," he said.

Mr. Morrison said CanJet did not consider another New Brunswick airport for the Florida service.

"We have established a beachhead in Moncton and we want to create as much service for the airline as possible from Moncton." He said the airline knew that there was demand for Moncton to Florida service because the service was available couple of years ago.

CanJet did not start the service earlier because it did not have enough planes.
"We now have 11 aircrafts and we are adding three more between now and February. Now we have the luxury to do it," he said.


Mr. Morrison said the service was announced Wednesday morning and the airline has already done several bookings. "It is amazing how quickly the word spreads.

This indicates it will be a very popular product." CanJet, said it will be offering the weekly non-stop service between Moncton and Sarasota-Bradenton, Florida, beginning Thursday, Feb 9 and concluding Thursday, May 4, 2006.

Doug Newson, the airline's director of sales and marketing, said, fares to Sarasota-Bradenton for the Boeing 737 service will start as low as $199 one-way.The flights will depart Moncton each Thursday at 12:50 p.m.

If New Brunswick uses this service, there can be more direct service to more places and avoiding a time-sink like security in Toronto and Montreal in order to travel in the World outside of Canada, is the best thing that can happen to New Brunswick vacation and business travellers.

Moncton to Florida Non Stop: Support It

"CanJet heats up New Brunswick with new Florida non-stop flights"

CanJet, Canada's low-fare airline, is pleased to announce it will be offering New Brunswick residents new weekly non-stop service between Moncton and Sarasota-Bradenton, Florida, beginning Thursday,February 9, 2006 and concluding Thursday, May 4, 2006.

Doug Newson, the airline's Director of Sales & Marketing, said,

"The people of New Brunswick have been lobbying CanJet to offer Florida flights and
I am pleased to announce the introduction of our new non-stop Boeing 737 service to the Sunshine State with fares to Sarasota-Bradenton starting as low as $199 one-way. Our flights will depart Moncton each Thursday at 12:50 p.m. non-stop to Sarasota-Bradenton arriving at 3:50 p.m. The return non-stop service from Sarasota-Bradenton to Moncton will depart at 7:00 a.m. and arrive at 11:40 a.m."

Mr. Newson says CanJet will also offer New Brunswick residents additional Florida service options via Toronto this coming winter and that schedule details will be announced within the next several days. Rob Robichaud, Airport Authority Managing Director, President and CEO,
stated,

"The Greater Moncton International Airport Authority (GMIAA) Board of
Directors and management are very pleased with the addition of this new CanJet
seasonal non-stop service to Sarasota-Bradenton, Florida. In the past, New
Brunswick residents have enjoyed successful direct service from Greater
Moncton to Florida and we are delighted to have developed this new partnership
with CanJet to make this option available to travellers using our facility."

Fredrick J. Piccolo, Sarasota Bradenton International Airport President,
Chief Executive Officer, said, "Sarasota-Bradenton International Airport
welcomes CanJet's Atlantic Canadian guests to Florida's Gulf Coast. The
Sarasota-Bradenton area has long been a popular destination for our Canadian
friends in the Maritimes and this new CanJet service will provide an extremely
convenient access to all area resorts as well as to the theme parks of
Orlando."

CanJet Airlines is a division of IMP Group Limited, Halifax, Nova Scotia,
which was recently selected as one of Canada's Top 50 Best Managed Companies
for the second year running and is one of Canada's largest aviation and
aerospace companies.

The airline division provides low-fare, scheduled service
to fifteen (15) markets in Canada and the United States with Boeing 737
aircraft. Customers can book on-line at www.canjet.com; through CanJet's
Reservations Sales Centre at 1-800-809-7777; or through their preferred travel
agency.

Wednesday, August 10, 2005

Tourism: What Tourism Industry

NOVA SCOTIA TOURISM INDUSTRY REMAINS CONFIDENT

This PR statement is whistling in the dark. The tourist traffic of old is like the 78 cent a liter gasoline and the .50 cent per gallon of 40 years ago. There gone for good and so are the tourist travellers using automobiles to travel long distances on caravans.

Hello, by Christmas 2005, we will be lucky to have $1.50 per liter fuel costs. Here is the spin doctor version.

Tourism industry leaders and the Nova Scotia government remain confident in the province’s tourism plan. New Brunswick continues to declare that there are tourist sightings in New Brunswick, once the Quebecors went back after their July factory breaks.

“We have developed a solid business plan and marketing strategy in consultation with the tourism industry in Nova Scotia,” said Rodney MacDonald, Minister of Tourism, Culture and Heritage. “It is customer-focused, research-based and built to work over time.”

Despite a soft start to the tourism season this year, Mr. MacDonald said the province’s tourism efforts will continue to support products that customers want and will respond to.

Like many other areas of Canada, Nova Scotia is facing a number of tourism challenges this year, including poor weather, high gas prices, and the fact that many Americans are still not travelling outside of the United States.

Prince Edward Island and New Brunswick are both reporting soft starts to the season. For Prince Edward Island, the first six months of this year were in line with last year’s difficult season. June and early July were a bit softer for New Brunswick.

Nova Scotia had a strong tourism season in 2004, but experienced a five per cent drop in visitation from January through May this year. One of the factors was the cancellation of the Scotia Prince ferry service between Yarmouth and Portland, Maine.

“We had some unique circumstances in the early part of the tourism season which we have been working with our industry partners to address,” said MacDonald. “In an effort to offset some of these challenges, we are taking steps to further strengthen our positioning in the market.”

The province will roll out an enhanced mid-summer marketing campaign this month in Atlantic Canada, a market which represents more than half of all visitors to Nova Scotia, and launch an expanded late-summer campaign for the northeastern United States earlier than planned.

“In Nova Scotia, the ability of industry and government to work together and respond quickly to factors impacting tourism is a valuable strength for the business of tourism,” said Nicolas Carson, general manager of the Prince George Hotel and chair of the Tourism Industry Association of Nova Scotia, the provincial voice for the tourism industry.

Charles Clerk, president of the Island Beach Company and chair of the Tourism Partnership Council, the industry-government partnership that plans Nova Scotia’s tourism marketing, research and product development, agrees.

”Our relationship with government enables us to identify and provide timely input in response to visitation statistics,” said Clerk. “By working together, we have been able to further strengthen our tourism marketing efforts.”

In addition to enhancing marketing efforts, MacDonald and two other cabinet ministers led a business and industry delegation to Portland, Maine, last week to promote the restoration of the ferry service to Yarmouth.

MacDonald and senior department officials will also meet with the new president and chief executive officer of the Halifax International Airport Authority to discuss remaining runway construction work and ensure contingency plans are in place.

”We are committed to working with our partners to continue attracting more visitors to the province and make sure their experience in Nova Scotia is the best it can possibly be,” said MacDonald.

Tourism is a major economic engine in Nova Scotia, worth close to $1.3 billion in annual revenues and more than 33,000 direct and indirect jobs. This year’s $7.7-million tourism marketing campaign is the most extensive developed by Nova Scotia's tourism industry.

Beware When Ottawa Influences Air Markets

The headline says it all.

The decline in influence of our New Brunswick federal cabinet members to block or have Moncton Airport included in this program study funds is a low blow for the development of the Moncton airport.

It sends the wrong message at a time when Moncton airport is attempting to sell US based carriers on a competitive traffic market in the central Maritimes served by the Moncton International Airport.

See below. That ACOA provides funding for this kind of market disruption is simply power politics and interferring with local market development by favouring Halifax over Moncton's self determination and self-promotion. In Romeo Leblanc's time, it might have happened, but a chapter on Moncton as a fog free alternative gateway with more direct access to actual tourist spots would have been included.

We have lost the powerful regional voices in Ottawa that used to look out for the Maritimes and we are, as Point Lepreau decision confirms, entirely on our own down here.

OTTAWA INVESTS IN STRATEGIC PLAN AND ECONOMIC IMPACT STUDY FOR ATLANTIC CANADA GATEWAY

Transport Minister Jean-C. Lapierre has announced that the Government of Canada will invest $125,000 towards the development of Halifax as a regional transportation hub and as a competitive gateway to Canada and North America.

Transport Canada is contributing $50,000 for the development of a strategic plan, while the Atlantic Canada Opportunities Agency is contributing $75,000 for an economic impact study. Both investments are being provided to the Halifax Gateway Council, a collaboration of transportation stakeholders operating in the Halifax area.

The strategic plan will focus on a broad range of regional transportation issues, such as land use and transportation planning, as well as infrastructure funding needs and development.
“This plan will help determine how to improve modal integration and transportation to facilitate trade and tourism in Halifax and Atlantic Canada,” said Lapierre. “By examining the current transportation environment, the plan will also provide an overview of the multi-modal transportation system and identify key opportunities and challenges facing the region.”

Transport Canada funding comes from the $5-million Transportation Planning and Modal Integration initiative, which helps stakeholders in urban areas and along transportation corridors boost the efficiency and sustainability of the transportation system by looking for ways to improve integration among transportation modes.

The investment in an economic impact study, announced by Lapierre on behalf of Atlantic Canada Opportunities Agency Minister Joseph McGuire, will assess the contribution a gateway hub will have on the region’s economy.

“The Halifax area’s transportation facilities are an important gateway to Europe and the Northeastern United States,” said McGuire. “This study will demonstrate its importance to the Canadian economy.”

The Halifax Gateway Council was established in the fall of 2003 to provide a forum for regional transportation stakeholders to work together to improve the competitiveness and efficiency of the movement of goods and passengers through the Halifax region.

Greater Moncton International Airport

For More facility information on transportation in New Brunswick as the gateway to the Maritimes.

Tuesday, August 09, 2005

Internet advertising to double

JupiterResearch (JUPM) estimates the sale of online advertising will hit $18.9 billion in five years. That's double the 2004's $9.3 million, according to the firm's analysts.

Search engine marketing will drive the growth while banner ads slip to second place. Rich media and streaming media will also see strong growth, generating almost $4.5 billion in 2010, as will classified advertising, which will bring in $4.1 billion, said lead analyst Gary Stein.

Monday, August 08, 2005

Bring on the Web-Cdn Youth

A study by Ipsos Reid reveals that "young Canadians are spending more time on the Internet than they are watching TV, or radio".

"This is the first time we have seen this change in media consumption," said Catherine Rogers, a senior research manager with Ipsos Reid's media practice. "This has significant implications for advertisers and marketers."

Rogers said her firm's latest quarterly interactive study, including more than 1,000 people, found Canadians, 18-34 years old, spent 14.7 hours a week on the Internet, compared to 11.7 hours for radio and 11.6 hours with TV and 2.5 hours reading newspapers.

Among all Canadian Internet users, the average weekly use was 12.7 hours, up from 8.7 hours a week in 2002. "This increase appears to have come at the expense of radio," the study said.

The time spent listening, according to this report, was 11 hours a week, compared to 16 hours three years ago.

"The gap between Internet and TV usage (still the dominant medium) is closing, with the Internet threatening to overtake television," Rogers added.